SMART MARKETING
STRATEGY

THE 4 Ps OF SMART MARKETING. 
We value the 4 Ps of effective marketing. Our team has the experience and expertise to implement them into smart campaigns.

PRODUCT
Communicate what the product will provide to the customer.

PRICE
​Illustrate the product’s value to support its price .

PLACE
Place product for optimal exposure and imprint on your target customer.

PROMOTION
​Utilize effective promotional strategies to reach your target audience.

 

SMART MARKETING
TACTICS

MARKETING TACTICS ARE THE STRATEGIC ACTIONS THAT DIRECT THE PROMOTION OF A PRODUCT OR SERVICE TO INFLUENCE SPECIFIC MARKETING GOALS.

1 ​ADD VALUE WITH COUPONS
​A study by The Omnibus Company and RetailMeNot found that 96% of Americans use coupons. Offering coupons isn’t limited to a particular location, age group or gender. Coupons also offer a tangible incentive for consumers to act on the promos sooner than they intend.​

2 DIRECT MAIL
​74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than other channels used. (Printing Impressions, November 15, 2023)

3 PERSONALIZATION
Studies show that 71% of customers prefer personalized ads tailored to their unique shopping habits. Variable-data printing methods allow the marketer to change certain elements (such as the text or images) from one piece to the next. (digitalj2)

4 BUILD YOUR BRAND
Loyalty and Co-op Advertising Programs are just two methods. Brand loyalty increases the likelihood that an existing customer will try a new product because existing customers are much easier to sell to; in fact, you’re 60-70% more likely to sell to an existing customer, compared to the 5-20% likelihood of selling to a new prospect. (loyaltylion blog 8/28/20)

Sterling Silver Creative LLC

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Unbridled Creativity. Inspiring Results.